The tour ends in the gift shop, as tours often do. A guide thanks the group, and each guest is handed a canvas tote with the company's logo printed large across one side. Inside is a pen, a magnet, and a folded map of the town. By the next morning, the tote...
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On the first weekday in January, the owner of a rural event barn opens last year's inquiry log and a blank page titled 2027 AI Goals. She does not want a transformation. She wants fewer dropped weekend messages, a calmer way to answer the same five question...
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Every January, the owner of a small fishing charter sits at the kitchen table with a fresh notebook and writes the plan for the year. Launch the new website by March. Post three times a week. Run ads from April through September. Send a newsletter every mon...
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The guests at a family-run inn in a small river town ask the same questions every season. Where should we eat breakfast if we're up before the inn's coffee is ready? Which canoe outfitter is honest about water levels? Is the bookstore open on Mondays? Where...
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The owner of a small ski and snowboard rental and tune shop in a mountain town looked at last winter's campaign report and couldn't make it add up.
The ads had been seen plenty of times. People had clicked. But the reservations for rental packages, the t...
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