Friday, November 6
Woodlands 32°C / 32 - 32°C

One Table, Three Questions: A Month-End Platform Tip for Closing the Season

It's the last Sunday in October at a family cabin resort on a northern lake. The docks came out of the water on Thursday. The rental canoes are stacked upside down behind the boathouse, and the water lines to the far cabins get shut off next week. Ruth, who...
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Searched From the Sidewalk: Mobile Search Tips That Reveal More Local Customers for a Small Inn

It is 4:50 on the Friday of graduation weekend. A father stands outside the campus bookstore with a phone in one hand and a bag of sweatshirts in the other. The hotel he booked by the airport is forty minutes away, and his daughter has just told him the fam...
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The Gate Closed at Five: Why Accurate Listings Build Trust for a Family Orchard, and Why Keeping Them Accurate Is a Team Job

On the second Saturday in October, a family of five drives fifty minutes to a family-run apple orchard. They found it the night before on a phone. The listing showed a hayride photo, a five-star review about the cider doughnuts, and hours that said the orch...
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The Saturday We Turned People Away: How a Strategy Session Turns a River Outfitter’s Problems Into a Plan for Growth

On the second Saturday in July, a family-run canoe and kayak outfitter on a spring-fed river does everything a small tourism business hopes for. Every boat is out by ten. The phone keeps ringing. The parking lot is full of cars from three states. It is als...
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The Listing Is the First Visit: How Accurate Listings Help People Discover a Museum for the Right Reason

The front desk phone at a small regional art museum rings on a Tuesday morning. The caller has three oil paintings that belonged to her late father and wants to know what the gallery would pay for them. The visitor services coordinator explains, kindly, tha...
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