Friday, November 6
Woodlands 32°C / 32 - 32°C

Two Kinds of Skier, One Mountain Town: Advanced but Simple Geo Tips for a Ski Rental and Tune Shop

The owner of a small ski and snowboard rental and tune shop in a mountain town looked at last winter's campaign report and couldn't make it add up. The ads had been seen plenty of times. People had clicked. But the reservations for rental packages, the t...
Read More

Track It, Then Thank It: How a Museum Keeps Gratitude Specific All Year

On the first Sunday in November, the membership manager at a regional history museum sits in the empty education room with two lists. The first is the year-end appeal list: everyone who has given money in the last eighteen months. The second is a list nobod...
Read More

The Note on the Handlebars: How a Neighborhood Bike Shop Keeps Its Community Feeling Close as It Grows

When a bike comes back from the repair stand at a certain neighborhood bike shop, there's a paper tag looped around the handlebars. It's written by hand. "Rear brake pads were worn to the metal. Replaced them and trued the wheel. Your chain has a season lef...
Read More

The Gate Closed at Five: Why Accurate Listings Build Trust for a Family Orchard, and Why Keeping Them Accurate Is a Team Job

On the second Saturday in October, a family of five drives fifty minutes to a family-run apple orchard. They found it the night before on a phone. The listing showed a hayride photo, a five-star review about the cider doughnuts, and hours that said the orch...
Read More

The Saturday We Turned People Away: How a Strategy Session Turns a River Outfitter’s Problems Into a Plan for Growth

On the second Saturday in July, a family-run canoe and kayak outfitter on a spring-fed river does everything a small tourism business hopes for. Every boat is out by ten. The phone keeps ringing. The parking lot is full of cars from three states. It is als...
Read More