Friday, November 6
Woodlands 32°C / 32 - 32°C

Start, Stop, Keep for Your Marketing Plan: Why a Family Fishing Charter Needs a Plan That Bends With the Season

Every January, the owner of a small fishing charter sits at the kitchen table with a fresh notebook and writes the plan for the year. Launch the new website by March. Post three times a week. Run ads from April through September. Send a newsletter every mon...
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What November Gave Us: Planning Grateful Next Steps for an Independent Climbing Gym, From One Strategy Session

On the last day of November, the owner of a small climbing gym stands near the front desk after closing. She's looking at the wall where members pin notes. There's a thank-you card from a parent whose shy kid now climbs every Saturday. A sign-up sheet for t...
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What October Taught Us: Turning a Month of Lessons Into a Plan You Can Hand Off

On the last Monday of October, the staff of a small nonprofit community music school sit around the folding table in the room where the beginner piano class meets on Thursdays. There are five of them: the executive director, the program manager, the develop...
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Where Giving Starts: How a Yoga Studio’s Listings Can Support Bookings and a Community Class

A woman decides, on a Sunday night, that she's going to try the donation-based community class she heard about from a friend. She searches the studio's name on her phone. The listing says the studio opens at 7 a.m. on Saturdays. The website says 8. The book...
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Known by Name: Simple Ways a Small Gallery Makes People Feel Valued

A woman walks into a small gallery on a Saturday afternoon. She has walked past it for a year and never come in. She isn't sure she's allowed to just look. She doesn't know anything about printmaking, which is what's on the walls, and she half expects someo...
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