On a Saturday morning in May, a woman is weeding along her front walk when a neighbor from two streets over stops on the sidewalk. "Your yard looks completely different," he says. "Who did it?"
She thinks for a moment. She cannot remember the company's name.
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On the second Saturday in July, a family-run canoe and kayak outfitter on a spring-fed river does everything a small tourism business hopes for. Every boat is out by ten. The phone keeps ringing. The parking lot is full of cars from three states.
It is also t
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A board member is at a dinner, seated beside someone she has just met. Between courses, the stranger asks the polite question: "So what does your organization do?" She has heard the mission statement read aloud at every board meeting for three years. She begin
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The managing partner of a three-partner advisory firm is having lunch with a tax attorney she has known for years. Near the end of the meal, the attorney asks a simple question: "If I have a client who should talk to you, who exactly is that?"
She answers wel
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