Friday, November 6
Woodlands 32°C / 32 - 32°C

Plans That Outlast the Moment: How a Family Funeral Home Keeps Relationships Strong for Years

A woman walks into a funeral home on a Tuesday afternoon. Nobody she loves has died. She's sixty-eight, she buried her husband from this same building nine years ago, and she wants to write down what she'd like for herself so her children won't have to guess.
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One Story, Many Channels: A Multi-Channel Gratitude Plan for a Community Foundation

A retired schoolteacher gives to her town's community foundation every December. It isn't a large gift. She's done it for eleven years. Each January, she receives the same printed receipt letter, signed by a name she doesn't recognize, thanking her for her "ge
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The Paint Card in the Recipe Box: Building Deeper Brand Connections at a Family Hardware Store

There is a wooden recipe box behind the paint counter of a family-owned hardware store, and it holds the most valuable thing in the building. It isn't the cash drawer or the key machine. It's a set of index cards, one for every customer who has ever had pai
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“They Told Me It Could Wait”: How a Service Brand Earns a Story People Retell, and a Role They Want

A woman brings her car into a family-owned repair shop in a small Wisconsin town on a Tuesday morning in October. The brakes have been making a sound for two weeks. She has already decided this will be expensive, and she has already decided she will be talked
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The Bid We Didn’t Chase: How a Family Electrical Contractor Builds a Long-Term Plan That Keeps Its Brand Strong

Every January, the owner of a family electrical contractor sits at the kitchen table with a stack of bid invitations. There are apartment buildings, a strip of new storefronts, and a warehouse two towns over. Each one is a big number. Each one would keep three
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