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Track It, Then Thank It: How a Museum Keeps Gratitude Specific All Year
NonProfit Sector

Track It, Then Thank It: How a Museum Keeps Gratitude Specific All Year

Hollis Bennett By Hollis Bennett Aug 05, 2026
On the first Sunday in November, the membership manager at a regional history museum sits in the empty education room with two lists. The first is the year-end appeal list: everyone who has given money in the last eighteen months. The second is a list nobod...
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A New County on the Map: How a Food Bank Reaches People in a New Area Without Pretending It Has Always Been There
NonProfit Sector

A New County on the Map: How a Food Bank Reaches People in a New Area Without Pretending It Has Always Been There

Maren Hale By Maren Hale Jul 22, 2026
On the first Thursday of the month, a regional food bank's mobile pantry truck pulls into a church parking lot in a small town forty minutes from its warehouse. It's the first stop in a county the food bank has never served before. Volunteers set up tables....
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The Results Nobody Was Counting: How the WeKinnect Marketing Platform Brings a Shelter’s Hidden Results Into the Light
NonProfit Sector

The Results Nobody Was Counting: How the WeKinnect Marketing Platform Brings a Shelter’s Hidden Results Into the Light

Hollis Bennett By Hollis Bennett Jul 12, 2026
At the October board meeting of a small county animal shelter, the treasurer asks a fair question. "We pay for the website, the newsletter, and the ads for adoption Saturdays. Is any of it doing anything?" The executive director has two numbers in front of...
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The Story Someone Else Can Tell: How Nonprofits Build a Brand People Remember and Return To
NonProfit Sector

The Story Someone Else Can Tell: How Nonprofits Build a Brand People Remember and Return To

Darlene Gagnon By Darlene Gagnon Jul 08, 2026
A board member is at a dinner, seated beside someone she has just met. Between courses, the stranger asks the polite question: "So what does your organization do?" She has heard the mission statement read aloud at every board meeting for three years. She be...
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