At 9:40 on a Thursday night, a tenant on the third floor gets a text. It says the water will be shut off "for maintenance" tomorrow. It doesn't say for how long. It doesn't say why. It doesn't say who to call. She has a baby, and she starts wondering how she'l
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A woman walks into a small gallery on a Saturday afternoon. She has walked past it for a year and never come in. She isn't sure she's allowed to just look. She doesn't know anything about printmaking, which is what's on the walls, and she half expects someone
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The guests at a family-run inn in a small river town ask the same questions every season. Where should we eat breakfast if we're up before the inn's coffee is ready? Which canoe outfitter is honest about water levels? Is the bookstore open on Mondays? Where ca
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At 7:58 on a Monday morning, the phones at a small veterinary clinic start ringing. A dog ate something off the counter. A cat hasn't eaten since Saturday. Someone needs a refill. Someone wants to move Thursday's appointment. Two front-desk staff answer what t
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The owner of a small ski and snowboard rental and tune shop in a mountain town looked at last winter's campaign report and couldn't make it add up.
The ads had been seen plenty of times. People had clicked. But the reservations for rental packages, the thing
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