Thursday, October 22
Woodlands 26°C / 26 - 26°C

The Right Town, the Right Page: How a Home Inspection Company Can Reach People in More Places

A couple is buying their first house, an older brick ranch two counties over from where they rent now. Their offer was accepted on Friday. Their agent says they have a short window to schedule an inspection. On Saturday morning, one of them types "home inspect
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Where Giving Starts: How a Yoga Studio’s Listings Can Support Bookings and a Community Class

A woman decides, on a Sunday night, that she's going to try the donation-based community class she heard about from a friend. She searches the studio's name on her phone. The listing says the studio opens at 7 a.m. on Saturdays. The website says 8. The booking
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The Story Isn’t About Us: How a Family Grocery Celebrates the Customers, Partners, and Donors Around It

Every Thursday morning, a farmer backs a pickup truck to the loading door of a family-owned grocery store and unloads crates of apples, squash, and whatever else is ready that week. Every Thursday, the produce manager walks out to meet her. They talk about the
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Credit Where People Can Find It: Local Search Tips That Help an Independent Bookstore Recognize Its Community

On a Tuesday night, a woman in the next town over sits on her couch and types a search into her phone: "author reading near me this weekend." She has heard, from a friend, that a novelist she likes is visiting a bookstore somewhere close. She doesn't know whic
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Your Name Is on the Door: Why Accurate Listings Protect an Estate-Planning Firm’s Good Name

A man in his seventies searches for the law firm that drew up his late wife's will. He finds a listing with the firm's name, taps the phone number, and reaches someone who says they can "update the trust today" if he pays a processing fee by card. He almost do
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