Thursday, October 22
Woodlands 26°C / 26 - 26°C

“Find a Tow Truck Near Me”: Simple Voice Search Tips for a Family Towing Company, and Where the Effort Should Stop

It's 11:40 on a Thursday night in late October. A woman is on the shoulder of the interstate, about two miles past an exit she doesn't know the name of. Her hazard lights are on. Her rear tire is shredded, and the spare is the kind she has never seen out of th
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A New County on the Map: How a Food Bank Reaches People in a New Area Without Pretending It Has Always Been There

On the first Thursday of the month, a regional food bank's mobile pantry truck pulls into a church parking lot in a small town forty minutes from its warehouse. It's the first stop in a county the food bank has never served before. Volunteers set up tables. Th
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Searched From the Sidewalk: Mobile Search Tips That Reveal More Local Customers for a Small Inn

It is 4:50 on the Friday of graduation weekend. A father stands outside the campus bookstore with a phone in one hand and a bag of sweatshirts in the other. The hotel he booked by the airport is forty minutes away, and his daughter has just told him the family
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The Customers Your Search Never Showed You: How Local Search and Geographic Targeting Reveal Hidden Work for Trades

At 9:40 on a Tuesday night, a homeowner stands in a utility room with a flashlight and an inch of water on the floor. She does not type the name of a plumbing company. She types what she sees: "water heater leaking from bottom," and then, a minute later, "wate
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