On Thanksgiving afternoon, after the dishes are mostly done, a lot of people pick up their phones. Some are scrolling. Some are texting relatives who couldn't make it. And some are planning tomorrow: "Christmas tree farm near me," "tree farm open Friday," "cut
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A couple is buying their first house, an older brick ranch two counties over from where they rent now. Their offer was accepted on Friday. Their agent says they have a short window to schedule an inspection. On Saturday morning, one of them types "home inspect
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On a Tuesday night, a woman in the next town over sits on her couch and types a search into her phone: "author reading near me this weekend." She has heard, from a friend, that a novelist she likes is visiting a bookstore somewhere close. She doesn't know whic
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The guests at a family-run inn in a small river town ask the same questions every season. Where should we eat breakfast if we're up before the inn's coffee is ready? Which canoe outfitter is honest about water levels? Is the bookstore open on Mondays? Where ca
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The owner of a small ski and snowboard rental and tune shop in a mountain town looked at last winter's campaign report and couldn't make it add up.
The ads had been seen plenty of times. People had clicked. But the reservations for rental packages, the thing
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