It's Monday morning at an independent bookstore with a small café in the back. The owner has forty minutes before the doors open. She has a cup of coffee, a laptop, and five tabs: the website's analytics, the Google Business Profile dashboard, the review site
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At the October board meeting of a small county animal shelter, the treasurer asks a fair question. "We pay for the website, the newsletter, and the ads for adoption Saturdays. Is any of it doing anything?"
The executive director has two numbers in front of he
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It is Monday, a little after seven, and the owner of a ceramics studio with two locations is trying to work out how last week went. Her ads run in one account and her reviews in another. Her booking tool knows who signed up for the Thursday wheel class, her em
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