Thursday, October 22
Woodlands 26°C / 26 - 26°C

“Find a Tow Truck Near Me”: Simple Voice Search Tips for a Family Towing Company, and Where the Effort Should Stop

It's 11:40 on a Thursday night in late October. A woman is on the shoulder of the interstate, about two miles past an exit she doesn't know the name of. Her hazard lights are on. Her rear tire is shredded, and the spare is the kind she has never seen out of th
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The Suite Number, the Saturday Hours, and the Letters After Her Name: A Final Listing Check for a Small Tax Practice Before the Busy Season

The first new client of January almost didn't make it to the appointment. He had found the practice on a map listing in December, read that it was open on Saturdays, and booked a time for the second Saturday of the new year. On the morning of the appointment
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One Table, Three Questions: A Month-End Platform Tip for Closing the Season

It's the last Sunday in October at a family cabin resort on a northern lake. The docks came out of the water on Thursday. The rental canoes are stacked upside down behind the boathouse, and the water lines to the far cabins get shut off next week. Ruth, who ha
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“They Told Me It Could Wait”: How a Service Brand Earns a Story People Retell, and a Role They Want

A woman brings her car into a family-owned repair shop in a small Wisconsin town on a Tuesday morning in October. The brakes have been making a sound for two weeks. She has already decided this will be expensive, and she has already decided she will be talked
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A New County on the Map: How a Food Bank Reaches People in a New Area Without Pretending It Has Always Been There

On the first Thursday of the month, a regional food bank's mobile pantry truck pulls into a church parking lot in a small town forty minutes from its warehouse. It's the first stop in a county the food bank has never served before. Volunteers set up tables. Th
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