Christmas Eve is a thin day for marketing advice. Most owners are tired. Many shops are already closed or closing early. The useful words are fewer, and they should leave room for quiet.
This is a short Christmas Eve reflection on search and place — SEO and
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On a Tuesday night in March, someone sends a message through a flooring store's website at 9:40 p.m. They want to know whether the store measures rooms in person, and whether anyone can come out before a move-in date. A year ago, that message would have waited
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The day after Thanksgiving, a woman stops by her neighborhood dry cleaner with a tablecloth. There's a cranberry stain near one corner, and a little gravy near the other. She apologizes as she sets it on the counter. The owner smiles, looks at the stains, and
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At 6:40 on a holiday evening, a pipe under a kitchen sink lets go. The homeowner shuts off the valve, mops with every towel in the house, and picks up a phone. She searches for a plumber nearby. The first result she taps says "Open 24 hours." She calls. It rin
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Picture a Sunday morning in late spring. A man pulls up to a small dog grooming salon with a scruffy terrier in the back seat. The lights are off. The door is locked. A paper sign in the window lists the hours, and Sunday isn't on it. He checks his phone again
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