Thursday, October 22
Woodlands 26°C / 26 - 26°C

Start, Stop, Keep for Your Listings: A Year-End Check for a Neighborhood Dog Grooming Salon

Picture a Sunday morning in late spring. A man pulls up to a small dog grooming salon with a scruffy terrier in the back seat. The lights are off. The door is locked. A paper sign in the window lists the hours, and Sunday isn't on it. He checks his phone again
Read More

Where Giving Starts: How a Yoga Studio’s Listings Can Support Bookings and a Community Class

A woman decides, on a Sunday night, that she's going to try the donation-based community class she heard about from a friend. She searches the studio's name on her phone. The listing says the studio opens at 7 a.m. on Saturdays. The website says 8. The booking
Read More

Your Name Is on the Door: Why Accurate Listings Protect an Estate-Planning Firm’s Good Name

A man in his seventies searches for the law firm that drew up his late wife's will. He finds a listing with the firm's name, taps the phone number, and reaches someone who says they can "update the trust today" if he pays a processing fee by card. He almost do
Read More

The Listing That Shows Up: How a Community Bank Lets Its Local Work Be Found

On the morning of Veterans Day, a retired school nurse loads three bags of children's winter coats into her car. She had seen a flyer at the library: a community bank in town was collecting coats at all of its branches through the end of November. She searches
Read More

The Suite Number, the Saturday Hours, and the Letters After Her Name: A Final Listing Check for a Small Tax Practice Before the Busy Season

The first new client of January almost didn't make it to the appointment. He had found the practice on a map listing in December, read that it was open on Saturdays, and booked a time for the second Saturday of the new year. On the morning of the appointment
Read More